Creative industries

The creative industries are significant to Victoria's culture, economy and society and central to its future.

Creative sectors and occupations account for almost $23 billion in gross value added, and make up about eight per cent of the Victorian economy. The sector employs approximately 220,000 people state-wide and has wide-ranging impacts that resonate across our communities.

Creative industries are an evolving mix of sectors spanning arts, culture, screen, design, publishing and advertising.

They cover disciplines as diverse as game development and graphic design, fashion and filmmaking, performing arts and publishing, architecture and advertising, media and music, comedy and craft.

Our creative industries are important to our prosperity. They will drive new approaches to job creation and industry innovation. As our economy transitions and the new jobs of the future emerge, creative industries will be increasingly important to the economic future of the next generation.

The sector includes activities that are commercially-driven and community-based, experimental and export-intense.

Victoria's strengths

The state's strengths include:

  • Victoria is the national leader in visual and performing arts.
  • The state is home to leading libraries, galleries and museums.
  • Host to a myriad of festivals and dynamic literary and live music scenes.
  • Melbourne hosts 62,000 live music concerts each year and Victoria has three times more live music performances than the national average.
  • Victoria is home to more songwriters than anywhere else in the country.
  • Our literary and publishing sector has been recognised internationally with the designation as a UNESCO City of Literature.

Sector strategy

Creative Industries Sector Strategy

Boston Consulting Group report

Download a snapshot of Victoria's Creative Industries sector Victoria's Creative and Cultural Economy - Fact Pack - Boston Consulting Group (PDF 1375.13 KB)PDF icon compiled by the Boston Consulting Group.

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Page last updated: 9 December 2016