Connecting food and beverage producers with global buyers
Published: 13 October 2017
The very best of Victoria's food and beverage sector has been on show as global buyers from around the world visited the state to connect with local businesses.
Food and Beverage Trade Week is all about connecting local producers with global markets so they can grow their businesses and create more jobs.
This year's event saw more than 150 delegates from 19 countries engaging with more than 100 local businesses at events across the state.
This included a showcase of Victorian products, site tours to regional businesses and business matching sessions to drive new export deals.
The food and beverage sector plays a crucial role in the Victorian economy with exports valued at $8.6 billion in 2015/16. The sector is a major employer with food and fibre accounting for more than 190,000 jobs across the state, many in regional Victoria.
This year's Food and Beverage Trade Week had a big focus on ecommerce, bringing key players from fast growing online markets in Asia to Victoria.
Delegates included representatives of Chinese ecommerce giant JD.com, which has more than 235 million active customer accounts.
The opportunities for local producers in ecommerce are huge and China is the world's largest ecommerce market, with online retail transactions of US$790 billion in 2016, up 39% on year.
This inbound trade mission delivers real results for local companies. Participants in last year's Food and Beverage Trade Week reported they expected to generate additional sales worth more than $90 million over the next two years as a result of taking part.
Watch the following video on how global ecommerce buyers are connecting with Gippsland businesses.