Legoland Discovery Centre to build visitors

Published: 21 April 2017

Australia's first ever LEGO attraction will create more than 100 new jobs and bring more visitors to Victoria after it was officially opened at Chadstone Shopping Centre this week.

The Legoland Discovery Centre is the first of its kind in the Southern Hemisphere and joins a global network of Lego Discovery Centres including nine in North America, four in Europe and two in Japan.

The centre covers 2,800 square meters and contains more than 2 million LEGO bricks.

Some of Melbourne's best landmarks and iconic sights will be showcased in LEGO, including the Melbourne Cricket Ground (MCG), Federation Square, Flinders Street Station and the Shrine of Remembrance.

Build and play areas and interactive rides with thousands of LEGO bricks will encourage kids to let their imaginations run wild, while the 4D Cinema will bring favourite LEGO characters to life.

More than 300,000 visitors are expected to visit the centre in its first year alone, including families from interstate and overseas, boosting jobs and our visitor economy.

The centre will employ more than 100 local workers during busier periods like school holidays.

The centre is part of the $660 million redevelopment of the Chadstone Shopping Centre that will see 100 new stores opened across the complex.

Watch the video below.

Video Transcript

[Title:  New Legoland Discovery Centre @ Chadstone Shopping Centre]

[Vision:  Lego characters greeting children]

[Title:  Australia's first major Lego attraction]

[Vision:  Children playing with interactive displays]

[Title:  First Discovery Centre in the Southern Hemisphere]

[Title:  More than 2 million Lego bricks]

[Vision:  Children observing Lego recreation of iconic Melbourne sights such as Flinders Street and the MCG]

[Title:  Showcasing Lego versions of iconic Melbourne sights]

[Vision:  Children observing Lego recreation of iconic Melbourne sights such as Federation Square]

[Title:  Creating up to 100 jobs]

[Vision:  Children playing with Lego bricks, children on rides]

[Title:  Interactive rides, play areas and cinema]

[Title: Over 300,000 visitors expected in first year]

[Vision:  Mother and child playing with Lego bricks]

[Title: Best of everything, Victoria State Government logo]