Van Gogh leaves a $56 million impression on Victoria
Published: 6 November 2017
The Van Gogh and the Seasons exhibition, part of the National Gallery of Victoria’s 2017 Melbourne Winter Masterpieces series, generated almost $56 million for the Victorian economy.
The exhibition attracted 462,262 visitors across its 76 day season – 103,342 were from interstate and 17,456 visitors were from overseas.
In addition, 9.4 per cent of all attendees – 40,000 people – came to Melbourne specifically to see the exhibition, while 5,000 international and interstate visitors extended their stay to see Van Gogh’s works.
Economic impact evaluations calculate the accommodation, travel, hospitality and retail expenditure of exhibition visitors. Overall the Melbourne Winter Masterpieces series has now generated more than $495 million for the state since it was established in 2004.
The National Gallery of Victoria has already announced its 2018 Melbourne Winter Masterpieces exhibition, Masterworks from MoMA, which will open on 9 June 2018.