Events and tourism


As the Victorian Government's lead tourism agency, Visit Victoria works to develop and realise the local and global market potential for Victoria's tourism industry. Visit Victoria is our tourism and events company, responsible for marketing to visitors and attracting more sporting, cultural and business events to our world-class events calendar.

The department is responsible for providing research and policy development across the visitor economy, and provides oversight, coordination and governance support for key visitor economy entities.


Strategies and initiatives

Victorian Visitor Economy strategy

The Victorian Government's objectives for supporting the growth and sustainability of the tourism, events and visitor economy sector are outlined in the Victorian Visitor Economy Strategy Victorian Visitor Economy Strategy (PDF 1424.37 KB)PDF icon.

Download an accessible version of the strategy Victorian Visitor Economy Strategy (DOCX 1926.99 KB)DOCX icon.

Victorian Visitor Economy Action plan

The action plan to implement the Victorian Visitor Economy Strategy over the short to medium term is outlined in the Victorian Visitor Economy Action planVictorian Visitor Economy Action Plan (PDF 1895.64 KB)PDF icon

Download an accessible version of the planVictorian Visitor Economy Strategy Action Plan 2016-2020 (DOCX 90.63 KB)DOCX icon.


Research and analysis

The Tourism, Events and Visitor Economy Branch analyses and collates a range of research and statistics relating to tourism in Victoria. Publications include a range of information, including domestic and international visitation and expenditure, the economic contribution of tourism, tourism forecasts and segment and market profiles.

Tourism excellence

The tourism excellence program has been designed to help tourism businesses and destinations get the best from their workforce, deliver the best possible visitor experience, grow tourism by working together, and ensure a sustainable industry.

Industry crisis resources

The department has developed resources for the tourism industry that provide advice on how to prepare for, respond to, and recover from a crisis event and help counter negative publicity in the event of a crisis.

Grants, awards and scholarships

Events funding

The Victorian Government provides funding for a range of business events, major events and regional events, through its tourism marketing and events company, Visit Victoria.

Regional Development Victoria (RDV) grant programs

Infrastructure projects under the visitor economy stream of the regional infrastructure fund must attract increased visitors to the region and deliver an improved experience for those who visit and reside in regional Victoria.

Tourism demand driver infrastructure program

The Australian Government, through the Tourism Demand Driver Infrastructure (TDDI) Program, has allocated funding for the development of tourism infrastructure. The department administers Victoria's allocation. Applications for this year are now closed.

Divisional owners and entities

Tourism, Events and Visitor Economy Branch

The Tourism, Events and Visitor Economy Branch undertakes research and provides policy, strategy and industry development advice to the government and industry on the visitor economy. The branch also provides governance support and advice on a number of entities that market the state, secure events, and manage large scale tourist attractions, precincts, facilities and entertainment venues in Victoria.


Entities include:

Contact details