Apple Global Flagship Store

Artist impression of new apples store's pedestrian walk with people walking along 

Project benefits

Economic

  • The development will create more than 250 construction jobs and more than 200 new ongoing jobs at the store once complete.
  • Existing Federation Square tenants and surrounds will benefit from the increased economic activity that an additional two million visitors will bring to the precinct each year, with 30 per cent of these expected to come from overseas and 20 per cent from interstate.
  • Private sector investment will complete the dismantling of the existing building, construction of the new store and construction of all new landscaping between the Square and the improved riverside precinct.
  • Federation Square management secures a major anchor tenant on a long-term lease.

Social

  • The project will create over 500 square metres of new public space, provide outdoor shading, better connect the square to the Yarra River, deliver more cultural events and boost visitor numbers to the square.
  • Apple's Global Flagship Stores employ a dedicated events team offering a program of up to 70 events per week all free to the public.
  • The new store will provide opportunities for Federation Square's arts and cultural tenants to collaborate with Apple on new media art events and programs in the Square.
  • Federation Square's arts and cultural tenants will be exposed to potential new patrons through the expected two million additional people that will come to Federation Square to visit the Apple store.

Education

  • The Apple store will operate free weekly programs for both teachers and students providing education on how to use technology for teaching and learning and creating engaging classroom experiences.
  • 'Today at Apple' provides free diverse hands-on educational sessions to help people and groups connect with one another, explore new passions (such as photography, sketching, creating music and coding) and take their skill to the next level.

The Global Flagship Store will replace the existing Yarra Building which was originally designed and built as a late addition to Federation Square. The Yarra Building itself has always presented a visual and physical barrier between Federation Square and the Yarra riverside with access between them limited and exposure to the Square from the riverside effectively non-existent.

The new building will address these limitations with a much smaller footprint than the existing Yarra Building and transparent glazed facades, which also expose the Square to the riverside.

The result is an increase of over 500 square metres of new public space within Federation Square and a further 3,400 square metres of redeveloped public space along the Yarra riverfront.

The refinement of design gives the Apple Global Flagship Store greater height and bulk for better compatibility with existing buildings in the Square.

The refinements include a new roof design to allow for solar power, removal of the eastern and western terraces and new solar shading to enhance the energy efficiency of the building and to create a new design feature.

Extensive new landscaping between Federation Square and the riverside will include new disabled access, event spaces, outdoor shaded areas, trees and the introduction of grass for the first time at Fed Square to allow city workers and visitors to enjoy the expansive river views.

Overall, the development will mean more room in front of the new big screen for major events and a better connection with the Yarra that will bring Melbourne's river frontage to life and make it an even more integral part of our city.

Construction is set to begin next year after the Koorie Heritage Trust moves from the Yarra Building to a dedicated site within the main Alfred Deakin Building in the Square (accommodating the needs of the Trust for a larger floor area for its services and programs).

The Apple development and landscaping improvements for the Square will be completed in 2020 with the store expected to open in mid-2020.

Securing Apple is part of a broader strategy to reinvigorate Federation Square, following the recent announcement of new LED screens to create one of the world's first outdoor digital art galleries.

Apple's investment at Federation Square will be its first Global Flagship store in the southern hemisphere, the second outside the United States, and the fifth worldwide.

Artist impression of an aerial view of federation square showing the placement and look of the New Apple store 

Refinement of design

The Minister for Planning has now determined to consent to the revised design concept plans for  the Apple Global Flagship Store at Federation Square subject to a small number of modifications.  This follows numerous workshops and consultation involving the Victorian Government, the Office of the Victorian Government Architect, Melbourne City Council, original Fed Square architect Professor Donald Bates, Fed Square Management and Apple to consider design refinements to the original concept plans dated December 2017.

The refinements include:

  • Further new public space (in the order of 65m2) in addition to the 500+m2 of new public space provided in the original scheme for the Square.  This is achieved by an even smaller building footprint/floor area;
  • A change from a square shaped building to a rectangular building and the removal of eastern and western upper level terraces;
  • A change from a sloping roof profile to a flat roof with solar panels;
  • Fa├žade design and building form changes taking their cues from existing buildings in the Square; and,
  • Better containment to the southern edge of the Square's main plaza.

The original concept drawings can be modified under the site specific planning controls that apply to the Apple store project and the Minister's determination follows consideration of all stakeholder comments, including those from Melbourne City Council.

As set out in the planning controls for the project, the Minister for Planning will continue to consult with Melbourne City Council, the Office of the Victorian Government Architect, Fed Square Management and Transport for Victoria during the detailed design phase of the project.

The store is set to open in 2020. 

Want to know more?

Find out more about the design development process.

Visit Planning Schemes Online, Amendment C314 to find out more or Federation Square. Visit Apple's newsroom.