Apple Global Flagship Store

Artist impression of new apples store's pedestrian walk with people walking along 

Project benefits

Economic

  • The development will create more than 250 construction jobs and more than 200 new ongoing jobs at the store once complete.
  • Existing Federation Square tenants and surrounds will benefit from the increased economic activity that an additional two million visitors will bring to the precinct each year, with 30 per cent of these expected to come from overseas and 20 per cent from interstate.
  • Private sector investment will complete the dismantling of the existing building, construction of the new store and construction of all new landscaping between the Square and the improved riverside precinct.
  • Federation Square management secures a major anchor tenant on a long-term lease.

Social

  • The project will create over 500 square metres of new public space, provide outdoor shading, better connect the square to the Yarra River, deliver more cultural events and boost visitor numbers to the square.
  • Apple's Global Flagship Stores employ a dedicated events team offering a program of up to 70 events per week all free to the public.
  • The new store will provide opportunities for Federation Square's arts and cultural tenants to collaborate with Apple on new media art events and programs in the Square.
  • Federation Square's arts and cultural tenants will be exposed to potential new patrons through the expected two million additional people that will come to Federation Square to visit the Apple store.

Education

  • The Apple store will operate free weekly programs for both teachers and students providing education on how to use technology for teaching and learning and creating engaging classroom experiences.
  • 'Today at Apple' provides free diverse hands-on educational sessions to help people and groups connect with one another, explore new passions (such as photography, sketching, creating music and coding) and take their skill to the next level.

The Global Flagship Store will replace the existing Yarra Building which was originally designed and built as a late addition to Federation Square. The Yarra Building itself has always presented a visual and physical barrier between Federation Square and the Yarra riverside with access between them limited and exposure to the Square from the riverside effectively non-existent.

The new building will address these limitations with a much smaller footprint than the existing Yarra Building and transparent glazed facades, which also expose the Square to the riverside.

The result is an increase of over 500 square metres of new public space within Federation Square and a further 3,400 square metres of redeveloped public space along the Yarra riverfront.

The refinement of design gives the Apple Global Flagship Store greater height and bulk for better compatibility with existing buildings in the Square.

The refinements include a new roof design to allow for solar power, removal of the eastern and western terraces and new solar shading to enhance the energy efficiency of the building and to create a new design feature.

Extensive new landscaping between Federation Square and the riverside will include new disabled access, event spaces, outdoor shaded areas, trees and the introduction of grass for the first time at Fed Square to allow city workers and visitors to enjoy the expansive river views.

Overall, the development will mean more room in front of the new big screen for major events and a better connection with the Yarra that will bring Melbourne's river frontage to life and make it an even more integral part of our city.

Construction is set to begin next year after the Koorie Heritage Trust moves from the Yarra Building to a dedicated site within the main Alfred Deakin Building in the Square (accommodating the needs of the Trust for a larger floor area for its services and programs).

The Apple development and landscaping improvements for the Square will be completed in 2020 with the store expected to open in mid-2020.

Securing Apple is part of a broader strategy to reinvigorate Federation Square, following the recent announcement of new LED screens to create one of the world's first outdoor digital art galleries.

Apple's investment at Federation Square will be its first Global Flagship store in the southern hemisphere, the second outside the United States, and the fifth worldwide.

Artist impression of an aerial view of federation square showing the placement and look of the New Apple store 

Refinement of design

The refined designs for Apple's Global Flagship Store have been provided to the Minister for Planning for his consideration.

The Minister for Planning will now consult with Melbourne City Council, the Office of the Victorian Government Architect and Federation Square.

Since the beginning of 2018, there have been a number of workshops involving the Victorian Government, Melbourne City Council, Fed Square Management and Apple to consider design refinements to the original concept drawings for the Apple Global Flagship Store in Fed Square.

The refinements include a new roof design to allow for solar power, removal of the eastern and western terraces and new solar shading to enhance the energy efficiency of the building and to create a new design feature.

The original concept drawings were always subject to review and these design refinements are currently being assessed against the requirements of the planning approval for this project.

Want to know more?

Find out more about the design development process.

Visit Planning Schemes Online, Amendment C314 to find out more or Federation Square. Visit Apple's newsroom.